First Light
Brief:
Reintroduce a performance marque to a generation that does not watch car ads. Make them feel speed without a single spec.
Reckon Truth:
Nobody falls in love with horsepower. They fall in love with the hour they stole to drive.
11% Increase
In favorable purchase intent.
14% Increase
In positive brand perception.
Over 2 Billion
Media impressions.
Kin Studio
Next: Blood Orange